• Branding
  • Web
  • Signage

Toussaint Louverture International Airport

A new identity and trilingual wayfinding system for Haiti’s main international gateway in Port-au-Prince.

Client
Aéroport International Toussaint Louverture (PAP)
Location
Port-au-Prince, Haiti
Year
2021
Scope
Brand identity · Wayfinding signage · Website
Airport corridor with blue and slate trilingual overhead signs pointing to gates 7, 8, 9 and the security checkpoint.

The brief

An airport is often a traveller’s first impression of a country. PAP needed an identity that feels welcoming and modern, and signs that speak to visitors in French, Haitian Creole and English.

The approach

The mark tells the story of an arrival. It carries through the terminal on overhead and pylon signs in three languages, and carried the airport’s website, built around live flight information.

The story in the mark

  1. 01

    The H for Haiti

    Seen as a whole, the mark is a capital H: the letter of Haiti, standing at the country’s front door.

  2. 02

    Open doors

    Blue and red, the colours of the Haitian flag, swing open to welcome every traveller.

  3. 03

    The runway

    The light grey form at the centre is the runway, stretching toward the horizon.

  4. 04

    Touchdown

    The wings are a plane coming in to land: the moment a trip becomes an arrival.

Result

Every sign is installed and in use at the airport today.