Branding
Web
Print & packaging

Evolution Basketball

Logo, first website, campaigns and social media for a youth basketball program in Ottawa.

Client: Evolution Basketball
Location: Ottawa, Canada
Client since: 2015
Scope: Logo · Website · Campaigns · Forms · Social media

The orange and black EVO Basketball crest over an empty gym, with evolutionbasketball.ca underneath.

The brief

A youth basketball program in Ottawa needed an identity as competitive as the game, and the tools to fill its camps: a website with online registration, forms and a steady presence on social media.

The approach

The crest carries the fleur-de-lis and the trillium of the Franco-Ontarian flag, in bold black and orange. The short EVO version does the work where space is tight: on the AAU team’s jerseys.

The fleur-de-lis and the trillium of the Franco-Ontarian flag, in the team’s black and orange.

The crest embroidered on black mesh jersey fabric.

Bilingual website home page with a basketball and a camp registration button, flanked by payment and download pages. — A bilingual website with online camp registration and payment.

Two phones showing summer camp weeks and the shopping cart.

Tablet showing the summer camp 2017 home page.

Three phones showing Instagram posts for the 2017 summer camp in French and English. — The summer-camp campaign on Instagram, in French and English.

Printed camp registration form with an orange header.

Stack of black business cards with the crest and a basketball close-up.

Result

Still working together after more than ten years.

“There are few people that I have worked with in any capacity of my life that I would recommend more strongly than Arntz Richard.”

Davidson Sanelus EVOLUTION Basketball