Print & packaging

Afya Health Products

Packaging for a South African line of moringa supplements: capsules, leaf powder, seeds and a moringa and rooibos tea, designed to read as one range on the shelf.

Client: Afya Health Products
Location: Johannesburg, South Africa
Client since: 2010
Scope: Packaging and labels · 4 products

A Moringa Seeds pouch beside two boxes of Moringa & Rooibos Tea, all in the same green and white Afya packaging.

The brief

Afya sells moringa in four formats. Each needed its own pack, but together they had to read as one family and explain at a glance what moringa contains.

The approach

One system runs across every pack: a green wave with a gold rule for the product name, a row of nutrient badges, and a simple graphic comparing moringa with everyday foods like milk and carrots.

Moringa Capsules bottles beside the flat label: nutrition table and dosage on the left, the product name in the centre, comparison icons on the right. — The capsule label laid flat: nutrition facts, the product name and the comparison graphic, each in its own panel.

Stand-up pouch of Moringa Leaf Powder, 50 g, with the green header, the comparison graphic and the nutrient badges.

Two boxes of Moringa & Rooibos Tea, 20 tagless tea bags, with a 100% organic seal and the row of nutrient badges.

Result

The brand is still in use and the products are still sold today.