Underdog Mixtape
Print, uniforms and websites since 2015 for Underdog Mixtape, the Gatineau platform that puts Québec’s overlooked talent in the spotlight, from basketball and soccer to dance and music.
- Client
- Underdog Mixtape
- Location
- Gatineau, Québec
- Client since
- 2015
- Scope
- Event print · Uniforms · Magazine · Website and online store
The brief
For every Underdog event I designed all the materials: print, uniforms, the sponsorship magazine and the website, which included an online store. With the company on hold for now, it asked for a simple page to keep the brand online until it returns.
The approach
One black and gold look with the crowned UD at its centre, used the same way on a jersey, a magazine spread and a screen. The current page is light on purpose: the logo assembles itself, then a slideshow carries the energy of past events.
Result
More than ten years of events under one look. The online store is on hold until Underdog comes back.
“Working with Arntz is effortless, he has the business savvy to quickly grasp concepts and turn out exceptional visuals with very little revision required and all within the committed deadlines.”